The New Skool

An Event Strategy That (Actually) Drives Connection and Referrals with Matt Middleton

Episode Summary

Tired of hosting client events that feel great but lead nowhere? Micro-events change the game.

Episode Notes

Tired of hosting client events that feel great but lead nowhere? Micro-events change the game. Create intimate, high-impact experiences tailored to your best clients’ passions that actually deepen engagement and accelerate referrals. 

- Small groups (under 12 people) = deeper connections

- Plan 4-6 months ahead for high-touch engagement

- No sales pitches—just meaningful experiences

From Porsche racing for adrenaline seekers to hands-on pottery for engineers, these curated events create an environment where unsolicited referrals are a natural outcome without awkward asks.

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